Comité Colbert chooses Hermès exec as chairman

Guillaume de Seynes

Guillaume de Seynes, executive vice president of Hermès, has been elected chairman of Comité Colbert.

Mr. de Seynes represents the sixth generation in the family that owns Hermès, and also serves as the president of John Lobb. The executive has been an active member of the committee, participating in deliberations and planning.

New leadership
Since 2012, Mr. de Seynes has served as vice chairman of Comité Colbert. He also chairs the European Cultural and Creative Industries Alliance, appointed on behalf of Comité Colbert to a presidential term of two years.

Following the vote on June 10, Mr. de Seynes will take over the post from Michel Bernardaud, the CEO and chairman of porcelain company Bernardaud, who held the position for four years. His duties will include presiding over meetings of the board and the general assembly.

“Honored at the trust of 81 French luxury houses, I will make every effort to encourage passion for creation and artisan skills,” said Mr. de Seynes in a statement. “They are the cement that binds the Comité Colbert – a truly unique collective – together.”

Hermès was one of the 15 founding members of Comité Colbert in 1954. Today, the syndicate counts 81 French brands as members, including Louis Vuitton, Chloé and Bugatti.

The organization’s mission is to promote French art de vivre around the world.

Comité Colbert’s campaign

Members of France’s Comité Colbert are encouraging more than 200 million social media users to support heritage and creativity.

The Comité Colbert was established in 1954 by Jean-Jacques Guerlain, founder of the perfume house of the same name, “to promote the concept of luxury,” and today it counts 78 maisons and 14 cultural institutions as members. Launched on March 31, Comité Colbert’s #HeritageAndCreativity hashtag has been making the rounds on social media to tout its members’ commitment to fighting the pillage of cultural objects, including intellectual property (see story).

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