Image courtesy of Saks Fifth Avenue
Department store chain Saks Fifth Avenue has unveiled plans to open its third Canadian store in Calgary, Alberta in January 2018.
Marking the retailer’s entrance into western Canada, the new two-level store will be located in the CF Chinook Centre, a Cadillac Fairview property. Canada holds great potential for luxury brands, causing multi-brand retailers based in the United States to plan northward expansion.
Heading west
Saks’ store will be 115,000 square feet, carrying women’s wear, menswear, beauty, jewelry, shoes and handbags.
A full-service Fifth Avenue Club will hold private suites. Here, consumers can consult with private shoppers to find merchandise that best fits their needs.
Fifth Avenue Club at Saks Eaton Centre
Saks Fifth Avenue worked on making a good first impression as it entered the Canadian retail landscape earlier this year.
Saks’ first department stores in Canada are located in Toronto’s Eaton Centre and Sherway Gardens, both of which opened in February 2016. Now owned by Canadian retailer Hudson’s Bay Company, Saks entered the market with a bevy of in-store services and amenities to attract local and visiting consumers to its new locations (see story).
“Following our incredibly successful entry into Canada earlier this year, we are excited to bring Saks Fifth Avenue to western Canada in 2018,” said Marc Metrick, president of Saks Fifth Avenue, in a brand statement. “Our strategy is to opportunistically open new stores where we have the customer, the right location and we are able to deliver a consistent Saks brand edit, focused on modern fashion.
“Calgary, specifically the CF Chinook Centre, fits these criteria and is a logical next step in our Canadian expansion.”
The CF Chinook Centre was the chosen real estate for Nordstrom’s entry into Canada in 2014 (see story). Also in the mall are Burberry, Hugo Boss, Stuart Weitzman and Tiffany, as well as Hudson’s Bay.
Interior of Chinook Centre
“We are thrilled to once again partner with Saks Fifth Avenue to bring their iconic brand to a Cadillac Fairview shopping centre,” said John Sullivan, president and CEO of Cadillac Fairview. “The addition of Saks to our western portfolio will further enhance the premium shopping experience Canadians have come to expect from us.”
The majority of Canada’s population lives within 100 miles of the United States border and with lower sales tax and more retailers, Canadians are increasingly crossing the border for shopping excursions.
The U.S. and Canada have similar language, social media, Internet and mobile penetration, creating an easy transition for brands familiar with the American marketplace to transfer efforts to Canadian consumers. The top 30 percent of Canada’s household have more than $100,000 in disposable annual income and with brands such as Christian Louboutin, Prada and Gucci topping the charts as consumer’s favorite brands, Canada will likely see immense retail growth in upcoming years (see story).
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Organizing your first trip around the world can be a daunting task, especially if you’re not a planner by nature. But luckily, you’re not the first traveler to take on the undertaking, and certainly won’t be the last. In an effort to ...
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Furtif desks designed by street artists for Roche Bobois’ Inex Brussels
French home furnishings maker Roche Bobois is demonstrating how street art and interior design can work together in a Brussels exhibition.
Roche Bobois’ “Inex Brussels” follows the success of 2015’s “Inexterieur Paris” and will be in the Uccle district of Brussels. Luxury brands often collaborate with street artists to show edge and inject their heritage with cultural modernity.
Working together
Roche Bobois’ Inex Brussels will take place June 3-18.
The exhibition will feature works by seven well-known street artists, including Okuda San Miguel, Alexey Luka, Bartek Swiatecki, Graphic Surgery, Mr. Jago, M-City and Richard Caldicott.
Each of the artists have been commissioned to create several pieces of art for Inex Brussels. All of the artwork looks to capture how street art and interior design can work together.
Furtif desks designed by street artists for Roche Bobois’ Inex Brussels
The success of a brand’s artistic collaboration tends to be rooted on its direct involvement, often allowing its goods to be repurposed as art. In this case, Roche Bobois gave free reign to four of the participating artists.
Okuda San Miguel, Mr. Jago, Graphic Surgery and Richard Caldicott were selected to apply their creativity to the Furtif desk, designed by Daniel Rode of Roche Bobois. The resulting pieces are unique and express the personality and talent of each artist.
These four pieces will be auctioned online by Drouot auction house June 2-11. Proceeds from the auction will benefit the Mimi Ullens Foundation, an organization that provides support and well-being for cancer patients.
Roche Bobois’ Inex Brussels
Street art is becoming a popular marketing medium.
For instance, Italian fashion label Dolce & Gabbana is leading consumers through its doors with a heritage-inspired street art campaign.
To complement the #ItaliaIsLove campaign, the brand is inviting street artists to paint outside its boutique doors. Calling forth an Italian tradition and working with contemporary artists demonstrates Dolce & Gabbana’s respect for its heritage and provides a more immediate form of advertising (see story).
